Joao Grinspum Ferraz
Joao Grinspum Ferraz doesn’t just want to break bread: as cultural history researcher in Sao Paulo, he wants to study it, track its history, consider its nutritious and cultural significance and preserve it for the future. Celebrating bread is just one way this historian and political scientist contributes to his city’s food culture. He has written and directed the documentary series, Behind the Plate, featuring chefs from Ferran Adrià to Alain Ducasse. Joao also runs Casa do Carbonara, his home “not-a-restaurant” – and now YouTube channel and information hub – that brings together world class chefs, curious eaters and good cooking. These are places he thinks make dining out in Sao Paulo great.